Part of the 2007 Independent Games Summit, held at the Game Developers Conference 2007 in San Francisco, March 2007:

Marketing For Indies (Russell Carroll, Reflexive/GameTunnel)

Want your game to be the one everyone is talking about? Interested in increasing how many copies you've sold? Russell Carroll, who heads up marketing for Wik & The Fable Of Souls creator Reflexive, and also founded key indie game press site GameTunnel, discusses how to maximize your buzz and sales opportunities. Using and abusing the press and game portals, alternative marketing, viral marketing, press release tactics and an overview of brand design and development all will be discussed in a whirlwind thirty minute presentation that will forever change the way you market your games.

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